Field notes from
the studio.

Things we learn while shipping. Performance, design, SEO, the business of building. Two new posts a month.

Published bi-weekly πŸ“¬ Newsletter Β· 1,200 subs
⚑ Performance
Performance

Why your WordPress site is slow

We audited 30 sites. 27 shared the same five performance sins. Here's how to fix them β€” with code.

12 min read1 month ago
πŸ›’ E-commerce
E-commerce

Shopify vs WooCommerce in 2026: an honest comparison

We've built on both. Here's when to pick which, with no affiliate links to either.

9 min read3 weeks ago
πŸ“Š SEO
SEO

The 90-day SEO playbook for new sites

Exactly how we got CFAN to #1 in 90 days. Step by step, no fluff.

15 min read1 month ago
🎨 Design
Design

Why your hero section isn't converting

Four hero patterns we tested across client sites and what each one delivered.

7 min read1 month ago
πŸ”§ Engineering
Engineering

We replaced our hosting stack: here's why

Why we moved from Vercel to AWS+Cloudflare for our agency tooling.

11 min read2 months ago
🧭 Business
Business

How we scope a build before we write a line of code

The shape of a brief that survives contact with reality β€” sitemap, feature list, risk register.

10 min read2 months ago
πŸ“± Mobile
Mobile

React Native in 2026: still the right pick?

After 6 React Native projects, here's where it shines and where it bites.

8 min read3 months ago
πŸ’» Software
Software

Custom software vs SaaS: how to decide in 2026

Five questions that decide whether to build or buy β€” with an AUD cost model over 5 years.

12 min read5 days ago
πŸ”§ Software
Software

Native, React Native or Flutter?

The 2026 mobile stack decision β€” with a full cost, performance and hiring matrix.

11 min read2 weeks ago
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Paste a URL. We'll generate a mock score sheet β€” and offer a real human audit if you want.

96
Performance
100
Accessibility
92
Best Practices
98
SEO

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