← cd ../services
01 / web/design ● 28 sites shipped WordPress · Shopify · Custom

Websites that convert, not just exist.

We don't just build websites — we create digital experiences that convert. Strategy, design, build, support. WordPress, Shopify, or fully custom code.

WordPress Shopify WooCommerce Webflow Custom HTML/CSS
https://yourbrand.co.au
★ AWARD-WINNING
Build smarter.
Built in 3 weeks. Loads in 1.2s.
⚡ Lighthouse 98
$ what we ship

Six flavours of web build.

Every site starts with the same question — what job is it doing? Below are the six site shapes we ship most often. Pick the one that matches, or brief us on something in between.

01
Marketing & brand sitesSix-to-twelve-page marketing sites for service businesses in Brisbane, Sydney and Melbourne. Fast, SEO-ready, editable by your team.
02
Corporate & enterpriseMulti-region, multi-language corporate sites with role-based CMS editing, SSO, and legal-team approval workflows built in.
03
Content & editorial blogsAuthor permissions, scheduled posts, taxonomies, newsletter capture, related-post logic — publishing that scales past 500 articles.
04
Portfolio & case-study sitesFor studios, architects, photographers — image-heavy layouts, lazy-loaded galleries, Lightroom exports handled cleanly.
05
Landing & campaign pagesSingle-page conversion pages tied to Google Ads or Meta campaigns. A/B ready, GA4 events wired, sub-1.5s LCP.
06
Migrations & replatformsWordPress→Astro, Wix→WordPress, Squarespace→Shopify. Redirect maps, SEO preserved, zero-downtime cutover.
$ our process

Six phases, from brief to live.

Same order every time. Fixed scope, fixed timeline, fixed price — locked in writing before we open a code editor.

  1. 01

    Discovery & sitemap

    Week 1

    Half-day workshop over video or in our Brisbane studio. We map who the site is for, what action they need to take, and what content already exists. You leave with a locked sitemap.

    • Stakeholder interviews + audience mapping
    • Content inventory of the current site (if there is one)
    • Sitemap + page-by-page goal statements
    • Fixed-price proposal with milestone gates
  2. 02

    Wireframes & content plan

    Week 1 – 2

    Low-fi wireframes for every unique template. Content plan tells you exactly what copy and images we need from you, and by when — so nothing stalls at week five.

    • Grey-box wireframes, desktop + mobile
    • Copy brief with word counts per section
    • Image + asset shot-list
    • Sign-off gate before pixels are pushed
  3. 03

    Visual design

    Week 2 – 4

    Hi-fi Figma designs of the home, one inside page, and one detail page. Two rounds of revisions on the pattern, then we roll it across the rest of the site.

    • Home + inside + detail template designs
    • Typography, colour, spacing tokens
    • Component library — hero, cards, forms, footer
    • Design system doc for future in-house edits
  4. 04

    CMS build & content load

    Week 3 – 6

    Custom WordPress theme (or Astro, or Next.js). Every editable region wired to a friendly CMS field — your team edits words, not code. Content gets loaded as we build so nothing is placeholder at launch.

    • Custom theme with ACF Pro or block editor
    • Staging URL from day one, logins for your team
    • Content loaded page-by-page, not dumped at the end
    • Editor training video recorded for future hires
  5. 05

    SEO, performance & QA

    Week 6 – 7

    Technical SEO pass, Core Web Vitals tune-up, cross-browser QA, accessibility check. Old-site redirects mapped and tested so no ranking traffic gets 404'd on go-live.

    • Meta, schema, sitemap, robots — all validated
    • Lighthouse ≥ 95 across the board
    • 301 redirect map audited against Google Search Console
    • WCAG 2.2 AA colour + focus audit
  6. 06

    Launch & 90-day care

    Week 7 – 8+

    Cutover at a time you pick (usually a Tuesday morning AEST). We stay on-call for 90 days for bug fixes, copy tweaks, and the little "can we just…" requests. After that, monthly care plans take over.

    • Zero-downtime DNS cutover
    • Uptime + GA4 dashboards live from day one
    • 90 days of tweaks & bug fixes — no ticket queue
    • Optional monthly care plan from AUD $250/mo
$ what you own

What lands in your hands.

On final payment, every artefact transfers to your name. No vendor lock-in, no proprietary CMS, no hostage licences.

Full theme source

The WordPress theme, Astro repo, or Next.js codebase — pushed to your GitHub org, MIT-clean.

Figma files

Design system, page designs, component library — editable, not screenshots.

Hosting & DNS accounts

Cloudflare, WP Engine, Vercel — every account in your business name from day one.

CMS training

60-minute recorded walkthrough plus a written playbook. Onboard new team members without a support ticket.

SEO handover pack

Redirect map, schema audit, GSC verification, sitemap submission — closed loop.

Analytics wired

GA4, Search Console, UptimeRobot — configured, alerting to your inbox, dashboard bookmarked.

$ tech stack

The stack we reach for.

Boring on purpose. Every tool below is battle-tested, hire-able across Brisbane, Sydney, Auckland — and you can walk it into any other agency without a rebuild.

CMS
  • WordPress
  • Shopify
  • Sanity
  • Contentful
  • Payload
Frontend
  • Astro
  • Next.js
  • React
  • Tailwind
  • Alpine
Hosting
  • Cloudflare
  • Vercel
  • WP Engine
  • Kinsta
Commerce
  • Shopify Plus
  • WooCommerce
  • Stripe
  • Afterpay
SEO & analytics
  • GA4
  • GSC
  • Ahrefs
  • Schema.org
Monitoring
  • UptimeRobot
  • Sentry
  • Cloudflare Analytics
  • Hotjar
$ timeline & investment

Rough shape of a website engagement.

Numbers pulled from the last 28 website builds. Real quotes land after discovery — but this is the sensible band to plan around.

Typical timeline
00 weeks
Landing page: 2–3 weeks. Marketing site: 4–6 weeks. Corporate or Shopify build: 6–8 weeks.
Investment (AUD)
$0k – $0k
Fixed price. Split across three milestone payments. Care plans from $250/mo after launch.
0
Sites shipped in 2025
0
Avg Lighthouse score
0s
Median LCP at launch
0%
Uptime SLA
$ questions

Things clients ask on the first call.

If your question isn't below, we'll answer it live on discovery. No sales pressure — an honest read on whether we're the right shop.

WordPress, Shopify, or custom — how do you choose?
Depends on who edits it and how it earns. If your team publishes weekly content and you don't sell online — WordPress. If you sell physical product — Shopify. If your marketing team wants Figma-fidelity and sub-1s loads with no plugin bloat — Astro or Next.js. We give a recommendation in the discovery call, not the sales call.
Will I lose SEO traffic when we relaunch?
Not if we're the ones migrating. Every old URL gets a 301 mapped to its closest new equivalent, we submit the new sitemap to Google Search Console the same day, and we monitor GSC daily for the first fortnight. Most clients see rankings hold or improve within 30 days.
Can my team edit the site without breaking it?
Yes — that's a design goal, not a bonus. Editable regions are constrained ACF or block-editor fields with sensible defaults, so a marketing hire in Melbourne can swap hero copy without touching layout. If you can update a Google Doc, you can update your site.
Who owns the site after we've paid?
You do — completely. GitHub repo, Cloudflare account, hosting account, Figma files, GA4 property — all transferred to your name on final invoice. You can walk to any other agency tomorrow without paying us a cent for release.
How are payments broken up?
Three milestones — 30% at kickoff, 40% at design sign-off, 30% at launch. No all-in-advance, no billable hours, no surprise variations. Fixed price, agreed in writing before we start.
Do you offshore the work?
No. Every line of code, every Figma frame is done by our Brisbane and Auckland team. You get the same designer and developer from kickoff to launch — no rotating pool, no timezone gaps.
What if I want changes six months after launch?
Two options. Ad-hoc: send a brief, we quote it fixed price, ship it in a fortnight. Ongoing: monthly care plans from AUD $250/mo cover updates, security patches, backups, and a rolling hour of small tweaks.

Ready to brief us?

Free 30-minute discovery call. We'll reply within 1 business day.