$ what we ship

Six SEO products.

SEO is a stack of disciplines, not one thing. Every retainer picks the mix that matches your growth stage — audit and technical for new sites, content and links for mature ones.

01

Full SEO auditTechnical, on-page, content, backlink, competitor. 40-page written report with a prioritised action list — do this first, this second, this third.

02

Technical SEOCrawl budget, Core Web Vitals, schema, canonicalisation, hreflang, internal linking — the stuff Google actually cares about.

03

Local SEO for AU/NZGoogle Business profiles, citations, reviews, local schema for Brisbane, Sydney, Melbourne, Perth, Auckland and Wellington markets.

04

Content strategyKeyword clusters, topical authority mapping, editorial calendar, brief templates your writers can actually work from.

05

Link acquisitionWhite-hat digital PR, HARO responses, guest posts on real publications. No PBNs, no bought links — we'd rather lose a client than a Google penalty.

06

GA4 + GSC + reportingEvent tracking, conversion funnels, attribution model that survives cookie loss. Monthly reports in plain English.

$ our process

Six phases across the first quarter.

SEO is compounding — the biggest gains land in months 3–9. Our first 90 days lay the technical + content foundation everything else builds on.

01

Deep audit
Week 1 – 2

Full technical crawl (Screaming Frog + Sitebulb), on-page review, backlink profile, competitor gap. Output is a written 40-page report with actions prioritised by effort vs impact.
- Screaming Frog crawl of every URL
- Ahrefs backlink + Semrush position audit
- Competitor content gap for the top 5 rivals
- Prioritised action list in a shared Notion
02

Keyword map & strategy
Week 2 – 3

Every landing page mapped to its primary and secondary keyword. Every net-new page briefed with a clear intent. No two pages competing for the same term.
- Keyword clusters by search intent
- Topical authority map
- URL-to-keyword mapping in Google Sheets
- Editorial calendar for 90 days of content
03

Technical fixes
Week 3 – 6

The stuff Google Search Console screams about. Broken canonicals, missing schema, orphan pages, thin content, Core Web Vitals fails — all fixed in a batch and re-crawled.
- Core Web Vitals to green across all templates
- Schema markup — Organization, Product, FAQ, LocalBusiness
- Internal linking overhaul from the topical map
- Redirect map audit + GSC resubmission
04

Content build
Week 4 → ongoing

Briefs go to your writers or ours. Every piece pre-optimised for its cluster. Every publish followed with a technical QA — schema, internal links, meta.
- 4–8 pieces of long-form content per month
- Detailed briefs with H-structure + entities
- Post-publish technical QA on every URL
- Editorial standards doc for in-house writers
05

Tracking & attribution
Week 5 – 6

GA4 configured with proper events, funnels and conversions. GSC verified and monitored daily. Server-side tagging for cookie-loss resilience. Reporting dashboard live from day one.
- GA4 event schema + conversion definitions
- Google Search Console daily monitoring
- Server-side GTM for iOS + ad-block resilience
- Looker Studio dashboard bookmarked to your team
06

Monthly reporting & iteration
Month 2 → ongoing

End-of-month report on ranking movement, traffic, conversions, backlink growth. Video walkthrough — not just a PDF. Next-month plan agreed with you before the invoice.
- Monthly report + recorded 20-min video walkthrough
- Rank tracking on core keyword set
- Conversion attribution reconciled monthly
- Next-month priorities agreed before invoice

$ what you own

What lands in your hands.

Every artefact — audit, keyword map, briefs, reports — stays in your workspace. If you switch agency next year, they walk in with everything they need.

Written audit report

40-page PDF + editable Google Doc. Every finding, every recommendation, every priority score.

Keyword strategy

Full keyword-to-URL map in your Google Sheets. Cluster diagrams, intent buckets, difficulty scores.

Content briefs

Every commissioned piece has a reusable brief in your Notion — H-structure, entities, target intent.

GA4 & GSC

Both properties owned by your Google account. We only have delegated access — revocable in one click.

Reporting dashboard

Looker Studio dashboard on your Google workspace. Live data, drillable, exportable.

Playbook & SOPs

Editorial standards, publish checklist, on-page rules — so an in-house hire can pick up where we left off.

$ tools we use

The stack we run SEO on.

Industry-standard tools, all on your accounts where possible. We're not selling proprietary black-boxes with hidden magic.

Analytics

GA4
Google Search Console
Looker Studio
Server-side GTM

Research

Ahrefs
Semrush
Google Trends
AlsoAsked

Technical

Screaming Frog
Sitebulb
PageSpeed Insights
Schema.org

Content

Clearscope
SurferSEO
Frase
Grammarly

Local SEO

Google Business
BrightLocal
Whitespark
LocalBusiness schema

Reporting

Looker Studio
AgencyAnalytics
Notion
Loom

$ timeline & investment

Rough shape of an SEO retainer.

SEO is a retainer, not a project. Below is what the average AU/NZ engagement looks like — meaningful results usually land in months 3–6.

Typical engagement

0–0 months

3-month minimum. First rankings shift in month 2–3. Compounding gains hit hardest in months 6–12.

Retainer (AUD)

$0k – $0k / mo

Fixed monthly retainer. Scope agreed each month. No lock-in past 3 months. One-off audit alternative: $3.5k flat.

0

Active SEO retainers

0st

Avg CFAN keyword rank

0%

Median 12-mo traffic lift

0

Manual actions to date

$ questions

What every client asks first.

Direct answers. If your question isn't here, we'll cover it on the discovery call — no sales pressure.

How long until I see results?

Depends on where you're starting. New sites: 4–6 months for meaningful traction. Established sites with technical debt: often a lift in month 2–3 just from fixes. Nobody honest promises page 1 in 30 days — if an agency does, run.

Do you guarantee rankings?

No. Nobody legitimate can — Google runs the algorithm, not us. We guarantee the work: audit, technical fixes, content briefs, monthly reporting. What we can guarantee historically is a median 180% 12-month traffic lift across our active retainers.

Will you use AI to write content?

For research and drafting scaffolds — sometimes. For final copy — no. Google's helpful-content system is efficient at spotting pure-AI writing, and it doesn't rank. Every published piece gets a human writer's edit, either yours or ours.

What about local SEO for AU/NZ cities?

It's most of what we do. Google Business optimisation, city-specific landing pages, LocalBusiness schema, review acquisition, citations across AU/NZ directories — all standard. We've moved clients to #1 for "Sydney builders", "Auckland financial advisor" and similar high-intent local terms.

Do you build backlinks? What kind?

White-hat only. Digital PR (real story pitches to real journalists), HARO responses, guest posts on legitimate niche publications, broken-link reclaims. No PBNs, no marketplace links, no comment spam. If we can't get it published in a place a human would read, we don't pitch it.

Can I cancel if it's not working?

Yes — 3-month minimum, then month-to-month. If we're not moving the needle by month 4, cancel. All your assets — audit, keyword map, briefs, dashboards — stay with you; nothing gets clawed back.

Who owns the GA4 and GSC accounts?

You do. Both are set up on your Google account with delegated agency access. If you leave us tomorrow, you revoke our access in a single click and lose nothing.

Built to be found. Built to convert.