Paid media, funnels and attribution that ties every dollar spent to a dollar earned. Google, Meta, TikTok, LinkedIn, GA4, server-side tagging, honest ROAS.
From a first Google Ads account to a multi-channel programme with server-side attribution. We shape the scope to whatever stage you're at — dark spend, plateaued ROAS, or "we've never run ads before and don't want to burn cash".
Every retainer runs the same six phases, in the same order. Fixed monthly fee, fixed reporting cadence, no % of ad spend games — the incentives stay aligned with your P&L.
Full account audit — Google, Meta, GA4, tag manager. We surface the leaks (wasted spend, broken conversion tracking, misfiring PMax), the misattribution, and the honest baseline we're working from.
Nothing goes live until tracking does. GTM cleaned up, GA4 events normalised, server-side tagging deployed, consent mode wired, CRM sync tested. Attribution has to be right first.
Ads without landing pages leak money. We ship 3–5 static/UGC ad concepts and 1–2 dedicated landers per campaign — designed against your ICP, not decorated.
Campaigns go live in a controlled ramp — one platform, one campaign, one budget slice at a time. We watch daily for the first two weeks, then move to a weekly optimisation cadence.
Weekly creative refresh, monthly landing page test, quarterly account restructure. Kill what doesn't work fast. Scale what does with a written thesis, not a gut call.
End-of-month written report (not a screenshotted dashboard) — what we spent, what we learned, what we killed, what we're testing next month. Reviewed live on a 45-min call.
Every account, every asset, every tag lives in your name from day one. If we part ways, you keep the machine — no data hostage-taking.
Google, Meta, TikTok, LinkedIn — all registered under your business, billed to your card, admin access to you.
GA4 property in your workspace, GTM containers you own, server-side container on your GCP project.
Every static, UGC, and motion asset — .psd / .aep / .fig masters, plus raw video footage and cutdowns.
Webflow / Unbounce / Framer project, or Next.js repo, transferred to your workspace on request.
Live dashboard blending platform spend, GA4 sessions, first-party revenue — bookmarked and viewable 24/7.
Written SOPs — how the account is structured, why each rule fires, how to read the dashboard, how to take it in-house.
Boring on purpose. Every tool here is battle-tested, actively maintained, and hire-able for anywhere in Brisbane, Sydney, Melbourne, Auckland or Wellington if you take it in-house later.
Real numbers from the last twelve retainers. Actual pricing lands after audit — but this is the sensible band to plan around. No % of ad spend, ever.
If your question isn't below, we'll answer it on the discovery call. No sales pitch — just an honest read on whether we're the right shop.
