Website copy, blog posts, case studies, email sequences, video scripts. Researched, opinionated, edited hard. No AI slop, no filler paragraphs.
Website relaunch copy through to a monthly editorial retainer. We shape the scope to whatever stage you're at — homepage that feels flat, blog that hasn't moved in a year, or "we need a real content engine, not a freelancer".
Every piece we publish runs the same six phases, in the same order. Fixed brief, fixed rounds, fixed word count — no bloated first drafts, no surprise revisions.
We start with your existing writing — site, blog, sales emails, founder podcast clips. Voice isn't invented, it's found. Then we agree the topic bank, audience, and what "done" looks like.
Every piece starts with an interview — you, a customer, a subject-matter expert. 30–45 minutes, recorded, transcribed. That's where the specifics come from that make writing not sound like AI slop.
Detailed outline before a single paragraph is drafted. Headings, sub-headings, the thesis of every section, the exact examples we'll use. This is where cheap disagreements happen — not on the final draft.
Long-form drafting. One human writer, one voice, one pass. No LLM-generated first draft, no template Frankenstein. Sent to you as a Google Doc, ready for real editing.
A separate editor takes the pass — cuts filler, tightens verbs, kills weasel words, checks facts. Two rounds of client revisions built in. If we're still going after round two, we're doing it wrong.
We upload into your CMS (WordPress, Ghost, Webflow, Sanity), add hero art, set meta and OG tags, schedule, distribute. Then we watch — reading time, scroll depth, conversion attribution.
Full copyright transfer on invoice payment. Every word, every draft, every source — yours to reuse, syndicate, repurpose, ghost-publish under whichever byline you want.
Every piece assigned to you on invoice — reuse, syndicate, repurpose, ghost-publish, no attribution required.
90-day Notion / Airtable calendar — topics, briefs, deadlines, status. Visible to you, editable by us.
Voice pillars, tone examples, do/don't wording, glossary — 8–12 page doc that outlives our engagement.
Every SME interview, transcribed and stored — a searchable archive of quotes for future writing.
Content uploaded, formatted, meta-tagged, and scheduled in your WordPress / Ghost / Webflow / Sanity.
Monthly report — reading time, scroll depth, sessions, assisted conversions — per piece, honest read.
Nothing exotic. Everything we use runs in the browser, syncs to your team, and survives handover. Same stack works whether your writers sit in Brisbane, Sydney, Melbourne or Wellington.
Real numbers from the last twenty projects. Actual pricing lands after discovery — but this is the sensible band to plan around.
If your question isn't below, we'll answer it on the discovery call. No sales pitch — just an honest read on whether we're the right shop.
