Identity systems that survive contact with your marketing team. Logo, type, colour, voice, motion — and a working guideline your designers, devs and interns can actually apply.
Everything from a fast startup mark to a full identity system with governance. We shape the scope to whatever stage you're at — pre-launch, rebrand, or "the logo my mate did in Canva has to go".
Every brand engagement runs the same six phases, in the same order. Fixed scope, fixed rounds, fixed price — agreed in writing before the first Figma frame.
Half-day workshop with your founders or exec team. We surface the story, the audience, the competitive set, and the honest constraints — no mood-board fishing.
Two or three creative territories — each with a proposition, a mood, a colour direction, a type feel. We show the range up-front so we're not guessing when we start drawing.
Wordmark, symbol, lockups, favicon, app icon. Every mark drawn in-context — on a shopfront, on a mobile splash, on a business card — never floating on a beige square.
The bits that turn a logo into a brand — type scale, colour tokens, spacing, motion, iconography, photo rules. Exported as Figma variables and a JSON token file for your dev team.
How the brand sounds. Voice pillars, tone matrix (formal vs playful, expert vs peer), naming conventions, copy rules, do/don't examples across ads, product, help docs.
All of the above lives on a hosted mini-site — logo downloads, colour tokens as copyable code, voice examples, dos and don'ts. Editable, versioned, and actually opened by your team.
On final payment, every artefact below transfers to your name. Source files, fonts, tokens, accounts — you own the brand, not us.
Vector masters (SVG, AI, PDF) + PNGs at every common size, mono, reversed, favicon, app icon.
Team-library with variables, components, type scale — shared to your workspace, editable forever.
Colour, type, spacing, motion exported as tokens — drop into Tailwind, CSS custom props, or Style Dictionary.
Pillars, tone matrix, naming rules, boilerplate copy — a real doc, not a two-slide summary.
Hosted brand doc — logo downloads, colour tokens as copyable code, voice examples. Yours to host.
Social avatars, cover art, email signature, deck template, letterhead — everything for day-one launch.
Boring, professional, and hire-able. Everything we hand you is editable in tools your team already knows — Figma, Adobe, Framer — with formats that survive across Brisbane, Sydney, Melbourne, Perth and Auckland design teams.
Real numbers from the last dozen brand builds. Actual pricing lands after discovery — but this is the sensible band to plan around.
If your question isn't below, we'll answer it on the discovery call. No sales pitch — just an honest read on whether we're the right shop.
